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Study: Poor skills cause customers to miss bargains

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FORT LAUDERDALE, Fla. – Poor math skills are leading to bad shopping decisions, according to a recent study by the University of Miami School of Business. Researchers examined attitudes about discounts, sales and bargain shopping. After surveying about 600 shoppers in retail stores and malls, they learned shoppers: n Are attracted to “extra” or “bonus” items.

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