Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and stay longer.
The long-awaited makeover of Yahoo.com’s home page is the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look debuted Feb. 20 in the U.S., although it took a few more days before everyone started to see it.
It’s the first time Yahoo has redesigned the page in four years. In that time, the company has seen its annual revenue drop by about 30 percent from $7.2 billion in 2008 to $5 billion last year as more online advertising flowed to rivals such as Internet search leader Google Inc.
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