SAN FRANCISCO – Pinterest is the one looking to get pinned this holiday season.
The popular social networking site that lets you collect and share images from around the Web by pinning them to virtual boards is looking to broaden its appeal with consumers and brands with a major marketing push.
Pinterest this month launched “30 Days of Pinspiration,” holiday themed boards filled with an assortment of tips from an eclectic mix of celebrities, businesses and others. Among the contributors are chef Paula Deen and Jordan Ferney, creator of the party and lifestyle blog Oh Happy Day, as well as the NBA, the U.S. Marine Corps and Starbucks. Katie Couric kicked off the campaign with her favorite Thanksgiving recipes.
Pinterest recently began offering accounts for businesses and free tools to help them woo Pinterest users.![]()
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