SEOUL, South Korea – A U.S. jury’s $1 billion verdict against Samsung for what rival Apple claimed was the illegal copying of its iPhone and iPad designs signals a turning point for the South Korean electronics giant known for its prowess in adapting the innovations of others and nimbly executing production.
The verdict not only jolted the world of global gadgetry but also likely sparked some soul- searching in Suwon, South Korea, where the family-run Samsung conglomerate is based.
The world’s top seller of smartphones finds itself in the post-iPhone reality, where the decades-long practice of industry mimicry now can mean a bruising legal challenge.
And so Samsung finds itself in a position of having to re-create itself as an innovator, not an imitator. But the switch, experts say, will be much more challenging and time-consuming than the shortcuts Samsung used to take.
“The case shows that Samsung is still inadequate in soft(ware) area, such as designs and patents,” M.S. Hwang, a Hong Kong-based analyst at Samsung Securities, said in a commentary.
Samsung Electronics Co.
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